Hi, I'm Jeff! I'm originally from Canada but have been living in Sweden for 11 years now. I'm currently looking for product manager opportunities and welcome you to review my site and contact me.
This site was built using AI tools with skills I have developed in the past year. I am on a hyper learning journey, so please reach out if only to share your most useful tips on AI.
Product Strategy
With over a decade of experience as a product manager, I focus on crafting smart product strategies and leading with clarity and purpose.
User-Centric Discovery
I'm passionate about driving meaningful product discovery and creating solutions that add real value and connect with users.
Global Perspective
Originally from Canada, I've grown to love everything about life in Europe during my 11 years in Sweden, bringing a unique international outlook to my work.
Industry Impact
I thrive in dynamic, fast-paced industries where I can make a lasting impact through thoughtful product development.
Product Experience
1
Senior Product Manager - Content
Derivco Sports, Stockholm (2024-2025)
Led Sports Content strategy development, enhancing customer engagement through strategic content initiatives.
2
Product Area Manager - Sports
Derivco Sports, Stockholm (2022-2024)
Drove innovation and strategic growth, optimizing user experience in the sports betting industry.
3
Senior Product Manager - Offer
Derivco Sports, Stockholm (2020-2022)
Optimized Sports Offer by integrating feeds, price modeling, and automated trading.
4
Product Owner
Derivco Sports, Stockholm (2016-2020)
Managed integration, core trading, and back office teams. Prioritized backlogs and handled stakeholder management.
Product Skills
Product Strategy
Gathering insights and finding critical problems to solve.
Product Discovery
End users, data, and empowered teams to validate ideas to solve problems.
Data Analytics
Proficient in KPI tracking and using metrics to drive product decisions.
Coaching and Leadership
Mentoring team members and leading cross-functional initiatives.
Early Career
Project Manager at Ericsson (2010-2015)
Trained over 6,000 project managers on PPM software, improving project speed by 20%. Toronto & Stockholm.
IT Systems Lead at GP Wealth (2004-2010)
Ran IT operations, set up security measures, and improved work processes.
IT Systems Administrator at Vubiz E-Learning (2000-2004)
Maintained IT systems, worked with clients, and delivered training sessions.
Education & More
Education
Project Management from Humber College (2008-2009)
Bachelor's degree from Sheridan College (1994-1996)
Certifications
Certified Scrum Product Owner (CSPO)
Pendo Product Analytics
Pendo AI for Product Management
Pendo Product Discovery
PMP Certified
Awards and Honors
Derivco All Star
Derivco Sky High Awards - The Motivator
Ericsson Key Contributor
Ericsson Project Management Top Performer
Languages
English (Native)
Svenska (Jag överlever)
Français (Je suis Canadien)
Recommendations
Arcadio Montoto - Product Owner
Working with Jeff at Derivco Sports for more than two years was a life-changing experience. As a passionate leader, he not only delivers results but also creates a positive and team-oriented atmosphere.
Jeff demonstrates outstanding strategic insight, leadership of his team, and dedication to learning. He sets a strong example by translating new knowledge into actionable plans and collaborative work with other teams.
I highly endorse Jeff as a leader, coworker, and mentor. He encourages trust, collaboration, and excellence in everything he undertakes.
Marcus Adolfsson - VP of Product
I've had the pleasure of working with Jeff on numerous products and in various roles. Beyond being a good friend and exceptional team lead, Jeff excels at stakeholder management, a critical skill that makes him highly effective in senior product and project positions.
His visionary perspective on the future of gaming is truly inspiring. I wholeheartedly recommend Jeff for any senior role, both within and beyond the iGaming industry and within product or project.
George Aguiar - President & CEO at GP Wealth Management Corporation
A natural talent in mentoring others; brings an energy that inspires others to do their best. Jeff approaches every new project with a drive to deliver results; critical thinker and a real asset. I would not hesitate to recommend Jeff!
Kristoffer Zvickell - iGaming Product Manager
As a Product Manager Jeff is passionate, well-organized and open minded, always aiming to deliver the best possible product to the end user, at the same time being honest, realistic and straight forward.
Jeff will dive deep into any challenge, always focus on finding the most viable way forward that will product value for the customer. When empowering Jeff as a Product Manager I have always found that he can deliver quick and iteratively to support an Agile process.